Hokkaido PR event, organized by Hokkaido bank and Hokkaido governement, was held in Vladivostok, Russia, on the 5-6th of June, 2014. The governor of Hokkaido, Ms Takashi, opened the even with a colorful speech describing Hokkaido attraction spots, especially underlining local produce and the lightest powder snow. We were very lucky to have a chance to present Rusutsu to the listners. The speech accompanied by photos gathered a lot of interest and questions. It looks like we may more Russian tourists in the years to come.